Celsius Holdingsreason 01 of 4it is already on the route the customer buys throughderived 2026-09-15accession 0001341766-26-000050
Pepsi is designated as the primary distributor of the Company's full portfolio of Celsius, Alani Nu and Rockstar products in the U.S. and Canada under the A&R Distribution Agreements
Under the enhanced commercial arrangement, Pepsi has agreed to use commercially reasonable efforts to sell and distribute our full portfolio of products in the U.S. in accordance with the Captaincy
The Channel Transition Amendment transferred additional territory rights of certain former Alani Nu distributors to Pepsi, with Pepsi reimbursing $81.1 million in distributor termination fees
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It held on this filing. No finding was written because nothing in it bore on the reason — the sentences it was read against are below.
the evidence · every sentence checkedfive sentences · whole, uncut
the claims it rests on
Pepsi is designated as the primary distributor of the Company's full portfolio of Celsius, Alani Nu and Rockstar products in the U.S. and Canada under the A&R Distribution Agreements
Under the enhanced commercial arrangement, Pepsi has agreed to use commercially reasonable efforts to sell and distribute our full portfolio of products in the U.S. in accordance with the Captaincy
The Channel Transition Amendment transferred additional territory rights of certain former Alani Nu distributors to Pepsi, with Pepsi reimbursing $81.1 million in distributor termination fees
what it was checked against
A&R Distribution Agreements designating Pepsi as primary distributor
Building on the long-term distribution arrangement that we originally established with Pepsi in August 2022, we entered into a series of transactions on the Closing Date of the Pepsi Transactions that expanded our strategic partnership. These included (i) the Rockstar Acquisition, (ii) the issuance of Series B Preferred Stock and amendment of the existing Series A Preferred Stock and (iii) the execution of the A&R Distribution Agreements, which designate Pepsi as the primary distributor of our Alani Nu and Rockstar products in the U.S. and Canada.
Channel Transition Amendment and $81.1 million reimbursement
On May 21, 2026, the Company entered into the Channel Transition Amendment, which transferred additional territory rights of certain former Alani Nu distributors to Pepsi. Pepsi agreed to reimburse the Company for related distributor termination fees of $81.1 million, with amounts received by the Company from Pepsi contractually restricted for use solely to satisfy the related termination obligations.
Celsius Holdings (CELH) — distribution density, read against the 10-Q