Celsius HoldingsCELH

01Pepsi is designated as the primary distributor of the Company's full portfolio of Celsius, Alani Nu and Rockstar products in the U.S. and Canada under the A&R Distribution Agreements Under the enhanced commercial arrangement, Pepsi has agreed to use commercially reasonable efforts to sell and distribute our full portfolio of products in the U.S. in accordance with the Captaincy The Channel Transition Amendment transferred additional territory rights of certain former Alani Nu distributors to Pepsi, with Pepsi reimbursing $81.1 million in distributor termination fees

02The three-brand portfolio targets distinct consumer segments (functional/wellness seekers via Celsius, Gen Z/female via Alani Nu, traditional energy via Rockstar) and occasions, reducing single-brand concentration risk and allowing Celsius to capture incremental cooler facings without cannibalizing its own shelf space.

03The operational model strategically relies primarily on co-packers for the manufacture and supply of products, leveraging their specialized expertise and scalable production capabilities Additionally, the Company utilizes an in-house manufacturing facility to complement the strategic use of co-packers This approach allows the Company to maintain flexibility in responding to market demands and to focus resources on innovation, marketing and expanding distribution channels

04Cash provided by operating activities totaled $296.3 million for the six months ended June 30, 2026 compared to $147.1 million for the six months ended June 30, 2025 Common Stock repurchases under the share repurchase program totaled $124.4 million during the six months ended June 30, 2026 The Company believes existing cash balances, cash flows from operations and available borrowing capacity under the $100.0 million Revolving Credit Facility will be sufficient to meet working capital requirements for at least the next twelve months and for the foreseeable future