DraftkingsDKNG

01Sports Consumer Volume increased by $1.7 billion, or 14.5%, to $13.1 billion in the three months ended June 30, 2026 Sports Consumer Volume increased by $2.0 billion, or 7.8%, to $27.3 billion in the six months ended June 30, 2026 MUPs increased 0.3 million, or 9.1% in the three months ended June 30, 2026 These increases are primarily due to an increase in MUPs due to unique payer retention and acquisition on our Sportsbook offering

02ARPMUP increased $4, or 3%, for the six months ended June 30, 2026, primarily due to a higher percentage of customers engaging with multiple offerings resulting in higher revenue per customer iGaming revenue increased $70.1 million, or 8.2%, to $923.2 million in the six months ended June 30, 2026

03Because core infrastructure is already built, each new-state launch converts mostly to variable marketing spend rather than requiring parallel tech buildouts. This asymmetric cost structure should produce operating leverage as mature-state contribution profit outpaces fixed-cost growth once launch-phase marketing normalizes.

04Heavy upfront advocacy spend positions DraftKings for first-mover advantage in states yet to legalize Sportsbook or iGaming, expanding addressable market before competitors can enter. Each successful legalization adds a new jurisdiction that leverages existing tech stack with minimal incremental fixed cost.