02North America sales increased 16% in Q2 2026 compared to the comparable prior year periodIncreased unit sales were driven largely by our continued focus on price, selection, and convenience for our customers, including from our fast shipping offersFulfillment costs increased due to increased sales and investments in our fulfillment network, partially offset by operational efficienciesShipping costs were $27.9 billion in Q2 2026We seek to mitigate costs of shipping over time in part through achieving higher sales volumes, optimizing our fulfillment network, negotiating better terms with our suppliers, and achieving better operating efficiencies
distribution densityis already on the route the customer buys through