Gross profit rate also benefited from continued growth in higher margin businesses, including advertising

Membership and other income increased $0.2 billion or 11.2% and $0.6 billion or 19.0% for the three and six months ended July 31, 2026, respectively, primarily due to strong growth in membership income globally

Walmart U.S. membership and other income increased 15.6% and 30.4% for the three and six months ended July 31, 2026, respectively, primarily driven by double-digit percentage growth in membership fee revenue from Walmart+

The Company states its objective includes expanding our ecosystem in higher margin areas, such as digital advertising

It held on this filing. No finding was written because nothing in it bore on the reason — the sentences it was read against are below.