Walmartreason 02 of 4it gets paid again without selling againderived 2026-09-11accession 0000104169-26-000154
Gross profit rate also benefited from continued growth in higher margin businesses, including advertising
Membership and other income increased $0.2 billion or 11.2% and $0.6 billion or 19.0% for the three and six months ended July 31, 2026, respectively, primarily due to strong growth in membership income globally
Walmart U.S. membership and other income increased 15.6% and 30.4% for the three and six months ended July 31, 2026, respectively, primarily driven by double-digit percentage growth in membership fee revenue from Walmart+
The Company states its objective includes expanding our ecosystem in higher margin areas, such as digital advertising
no findingread · nothing bore on it
It held on this filing. No finding was written because nothing in it bore on the reason — the sentences it was read against are below.
the evidence · every sentence checkedfive sentences · whole, uncut
the claims it rests on
“Gross profit rate also benefited from continued growth in higher margin businesses, including advertising”
“Membership and other income increased $0.2 billion or 11.2% and $0.6 billion or 19.0% for the three and six months ended July 31, 2026, respectively, primarily due to strong growth in membership income globally”
“Walmart U.S. membership and other income increased 15.6% and 30.4% for the three and six months ended July 31, 2026, respectively, primarily driven by double-digit percentage growth in membership fee revenue from Walmart+”
“The Company states its objective includes expanding our ecosystem in higher margin areas, such as digital advertising”
what it was checked against
digital advertising expansion objective
“Additionally, we focus on our mix of businesses, including expanding our ecosystem in higher margin areas, such as digital advertising.”