The Back to Starbucks strategy is successfully reversing traffic declines and rebuilding transaction growth alongside ticket expansion, demonstrating pricing power and demand recovery that should compound over a large store base. This dual-lever growth (transactions + ticket) suggests genuine demand rather than pure price pass-through.
the thesis · admitted · the reason above is the thesis, not printed twice
no findingread · nothing bore on it
It held on this filing. No finding was written because nothing in it bore on the reason — the sentences it was read against are below.
the evidence · every sentence checkedtwo sentences · whole, uncut
the claims it rests on · in our words, not the filing’s