The shift toward mobile-app bookings locks travelers into Booking's ecosystem through app installation, stored preferences, and payment credentials, raising switching costs. Holding direct mix steady despite SEO declines indicates the installed app base offsets Google's channel erosion.
the thesis · admitted · the reason above is the thesis, not printed twice
no findingread · nothing bore on it
It held on this filing. No finding was written because nothing in it bore on the reason — the sentences it was read against are below.
the evidence · every sentence checkedthree sentences · whole, uncut
the claims it rests on · in our words, not the filing’s